Cal. Code Regs. Tit. 10, § 1550 - Advertising

(a) A finance company shall refer to its licensure under the California Financing Law in any written, printed, or oral communication, including any communication by means of recorded telephone messages, telephonic or electronic media, or spoken on radio, television or similar communications media, only by the following statement: "Loans made or arranged pursuant to a California Financing Law license."

(b) Any advertisement proposed to be used by a licensed mortgage lender, mortgage broker, mortgage lender and broker, or mortgage loan originator shall indicate the unique identifier of the mortgage lender, mortgage broker, mortgage lender and broker, or mortgage loan originator licensee.

(c) A written advertisement on an electronic advertising platform that is limited to 300 or fewer characters need not comply with this section, as long as the electronic advertisement contains a link and the linked location contains the information required by this section.

Notes

Cal. Code Regs. Tit. 10, § 1550

1. Amendment filed 12-29-83; effective thirtieth day thereafter (Register 83, No. 53).
2. Amendment filed 2-21-85; effective thirtieth day thereafter (Register 85, No. 8).
3. Change without regulatory effect amending subsections (a), (c) and NOTE filed 6-14-95 pursuant to section 100, title 1, California Code of Regulations (Register 95, No. 24).
4. Amendment of subsections (a) and (b), new subsection (b)(1), amendment of subsection (c), new subsections (d) and (e) and amendment of NOTE filed 4-1-2010 as an emergency; operative 7-31-2010 (Register 2010, No. 14). A Certificate of Compliance must be transmitted to OAL by 9-28-2010 or emergency language will be repealed by operation of law on the following day.
5. Editorial correction of HISTORY 4 (Register 2010, No. 40).
6. Amendment of subsections (a) and (b), new subsection (b)(1), amendment of subsection (c), new subsection (d) and amendment of NOTE refiled 9-28-2010 as an emergency, including repealer of subsection (e); operative 9-28-2010 (Register 2010, No. 40). A Certificate of Compliance must be transmitted to OAL by 12-27-2010 or emergency language will be repealed by operation of law on the following day.
7. Amendment of section and NOTE, including repealer of subsections (a)-(c) and subsection (d) designator, refiled 12-23-2010 as an emergency; operative 12-23-2010 (Register 2010, No. 52). A Certificate of Compliance must be transmitted to OAL by 3-23-2011 or emergency language will be repealed by operation of law on the following day.
8. Certificate of Compliance as to 12-23-2010 order transmitted to OAL 3-14-2011 and filed 4-25-2011 (Register 2011, No. 17).
9. New subsection (a), subsection relettering and amendment of NOTE filed 7-17-2014; operative 7-17-2014 pursuant to Government Code section 11343.4(b)(3) (Register 2014, No. 29).
10. Amendment of section heading and section filed 8-5-2021; operative 10-1-2021 (Register 2021, No. 32). Transmission deadline specified in Government Code section 11346.4(b) extended 60 calendar days pursuant to Executive Order N-40-20 and an additional 60 calendar days pursuant to Executive Order N-71-20. Filing deadline specified in Government Code section 11349.3(a) extended 60 calendar days pursuant to Executive Order N-40-20 and an additional 60 calendar days pursuant to Executive Order N-71-20.

Note: Authority cited: Section 22150, Financial Code. Reference: Sections 22014, 22150, 22161, 22162, 22163, 22164, 22165, 22347 and 22755, Financial Code.

1. Amendment filed 12-29-83; effective thirtieth day thereafter (Register 83, No. 53).
2. Amendment filed 2-21-85; effective thirtieth day thereafter (Register 85, No. 8).
3. Change without regulatory effect amending subsections (a), (c) and Note filed 6-14-95 pursuant to section 100, title 1, California Code of Regulations (Register 95, No. 24).
4. Amendment of subsections (a) and (b), new subsection (b)(1), amendment of subsection (c), new subsections (d) and (e) and amendment of Note filed 4-1-2010 as an emergency; operative 7-31-2010 (Register 2010, No. 14). A Certificate of Compliance must be transmitted to OAL by 9-28-2010 or emergency language will be repealed by operation of law on the following day.
5. Editorial correction of History 4 (Register 2010, No. 40).
6. Amendment of subsections (a) and (b), new subsection (b)(1), amendment of subsection (c), new subsection (d) and amendment of Note refiled 9-28-2010 as an emergency, including repealer of subsection (e); operative 9-28-2010 (Register 2010, No. 40). A Certificate of Compliance must be transmitted to OAL by 12-27-2010 or emergency language will be repealed by operation of law on the following day.
7. Amendment of section and Note, including repealer of subsections (a)-(c) and subsection (d) designator, refiled 12-23-2010 as an emergency; operative 12-23-2010 (Register 2010, No. 52). A Certificate of Compliance must be transmitted to OAL by 3-23-2011 or emergency language will be repealed by operation of law on the following day.
8. Certificate of Compliance as to 12-23-2010 order transmitted to OAL 3-14-2011 and filed 4-25-2011 (Register 2011, No. 17).
9. New subsection (a), subsection relettering and amendment of Note filed 7-17-2014; operative 7/17/2014 pursuant to Government Code section 11343.4(b)(3) (Register 2014, No. 29).
10. Amendment of section heading and section filed 8-5-2021; operative 10/1/2021 (Register 2021, No. 32). Transmission deadline specified in Government Code section 11346.4(b) extended 60 calendar days pursuant to Executive Order N-40-20 and an additional 60 calendar days pursuant to Executive Order N-71-20. Filing deadline specified in Government Code section 11349.3(a) extended 60 calendar days pursuant to Executive Order N-40-20 and an additional 60 calendar days pursuant to Executive Order N-71-20.