Cal. Code Regs. Tit. 16, § 1052 - Advertising Claims

(a) Any advertisement must be capable of substantiation, particularly that the services offered are actually delivered and at the fees advertised.

(b) Illustrations, graphics or visuals used in any type of advertising may include only those permitted by Section 651 of the Code. These may include, for example:

(1) Representations of the dentist, the dentist's staff or facility.

(2) Representations of other people, provided that these are not used to make claims of professional superiority (including testimonials), illustrate any dental condition, or the recovery therefrom.

(3) Representations of single teeth, dentures, or other dental appliances, provided that these are not used to illustrate any dental condition, recovery therefrom, or to make claims of professional superiority.

Notes

Cal. Code Regs. Tit. 16, § 1052

Note: Authority cited: Sections 651 and 1614, Business and Professions Code. Reference: Section 651, Business and Professions Code.