Cal. Code Regs. Tit. 22, § 53118 - Marketing
(a) Marketing
means:
(1) Any activity conducted by, or on
behalf of, a plan in which information regarding the services offered is
disseminated in order to persuade Medi-Cal beneficiaries to enroll or accept an
application for enrollment in that plan.
(2) Any presentation made by, or on behalf
of, a plan to any individual or organization to procure written or other public
endorsement of that plan.
Notes
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