Fla. Admin. Code Ann. R. 61J2-10.026 - Team or Group Advertising

(1) "Team or group advertising" shall mean a name or logo used by one or more real estate licensees who represent themselves to the public as a team or group. The team or group must perform licensed activities under the supervision of the same broker or brokerage.

(2) Each team or group shall file with the broker a designated licensee to be responsible for ensuring that the advertising is in compliance with Chapter 475, F.S., and Division 61J2, F.A.C.

(3) At least once monthly, the registered broker must maintain a current written record of each team's or group's members.

(4) Team or group names. Real estate team or group names may include the word "team" or "group" as part of the name. Real estate team or group names shall not include the following words:

(a) Agency

(b) Associates

(c) Brokerage

(d) Brokers

(e) Company

(f) Corporation

(g) Corp.

(h) Inc.

(i) LLC

(j) LP, LLP or Partnership

(k) Properties

(l) Property

(m) Real Estate

(n) Realty

(o) Or similar words suggesting the team or group is a separate real estate brokerage or company

(5) This rule applies to all advertising.

(6) In advertisements containing the team or group name, the team or group name shall not be in larger print than the name of the registered brokerage. All advertising must be in a manner in which reasonable persons would know they are dealing with a team or group.

(7) Nothing in this rule shall relieve the broker of their legal obligations under Chapter 475, F.S., and Division 61J2, F.A.C.

Notes

Fla. Admin. Code Ann. R. 61J2-10.026

Rulemaking Authority 475.05, 475.25(1)(c) FS. Law Implemented 475.25 FS.

Adopted by Florida Register Volume 44, Number 109, June 5, 2018 effective 6/18/2018, Amended by Florida Register Volume 45, Number 118, June 18, 2019 effective 7/1/2019, Amended by Florida Register Volume 47, Number 203, October 19, 2021 effective 11/1/2021.

New 6-18-18, Amended 7-1-19, 11-1-21.