Fla. Admin. Code Ann. R. 69O-150.002 - Applicability
(1) These rules shall apply to any Health
Insurance "advertisement," disseminated in this State which the insurer knows
or reasonably should know is intended for presentation, distribution or
dissemination in this State when such presentation, distribution or
dissemination is made either directly by an insurer or indirectly on behalf of
an insurer, by an agent, broker, producer or solicitor or any other person who
has either actual or apparent authority to act on behalf of the insurer;
provided the insurer shall not be responsible for advertisements that are
published in violation of written procedures or guidelines of the
insurer.
(2) Advertising materials
which are reproduced in quantity shall be identified by form numbers or other
identifying means. Such identification shall be sufficient to distinguish an
advertisement from any other advertising materials, policies, applications or
other materials used by the insurer.
(3) Except where specifically provided
otherwise, these rules shall apply to advertisements for long-term care
policies issued pursuant to Sections 627.9401-.9408, F.S.
Notes
Rulemaking Authority 624.308(1), 626.9611, 627.9407(1), (2) FS. Law Implemented 624.307(1), 626.451(3), 626.9541(1)(a), (b), (e), (k), (l), 626.9641(1), 627.9407(1), (2) FS.
New 1-19-73, Repromulgated 12-24-74, Formerly 4-6.02, Amended 6-13-88, 5-17-89, Formerly 4-6.002, Amended 1-4-00, Formerly 4-150.002.
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