Fla. Admin. Code Ann. R. 69O-150.009 - Use of Statistics
(1) An advertisement
relating to the dollar amount of claims paid, the number of persons insured, or
similar statistical information relating to any insurer or policy or contract
shall not use irrelevant facts, and shall not be used unless it accurately
reflects all of the relevant facts. Such an advertisement shall not imply that
such statistics are derived from the policy or contract advertised unless such
is the fact, and when applicable to other policies or contracts or plans shall
specifically so state.
(a) An advertisement
shall specifically identify the policy to which statistics relate and, where
statistics are given which are applicable to a different policy, it must be
stated clearly that the data do not relate to the policy being
advertised.
(b) An advertisement
shall not contain statements which are untrue in fact, or by implication
misleading, with respect to the assets, corporate structure, financial
standing, age or relative position of the insurer in the insurance
business.
(2) An
advertisement shall not represent or imply that claim settlements by the
insurer are liberal or generous, or use words of similar import, or state or
imply that claim settlements are or will be beyond the actual terms of the
contract. An unusual amount paid for a unique claim for the policy advertised
is misleading and shall not be used.
(3) The source of any statistics used in an
advertisement shall be identified in such advertisement.
Notes
Rulemaking Authority 624.308(1), 626.9611 FS. Law Implemented 624.307(1), 626.9541(1)(a), (b), (e), (k), (l), 626.9641(1) FS.
New 1-19-73, Repromulgated 12-24-74, Formerly 4-6.09, Amended 6-13-88, Formerly 4-6.009, 4-150.009.
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