Fla. Admin. Code Ann. R. 69O-150.011 - Disparaging Comparisons and Statements
(1) An advertisement shall not directly or
indirectly make unfair or incomplete comparisons of policies or contracts or
benefits or comparisons of non-comparable policies or contracts of other
insurers, and shall not disparage competitors, their policies, or contracts,
services or business methods, and shall not disparage or unfairly minimize
competing methods of marketing insurance.
(2) An advertisement should not contain
statements such as "no red tape" or "here is all you do to receive
benefits."
(3) Advertisements which
state or imply that competing insurance coverage customarily contain certain
exceptions, reductions or limitations not contained in the advertised policies
are unacceptable unless such exceptions, reductions or limitations are
contained in a substantial majority of such competing coverages.
(4) Advertisements which state or imply in a
misleading or incomplete manner that an insurer's premiums are lower or that
its loss ratios are higher because its organizational structure differs from
that of competing insurers shall not be used.
Notes
Rulemaking Authority 624.308(1), 626.9611 FS. Law Implemented 624.307(1), 626.9541(1)(a), (b), (e), (k), (l), 626.9641(1) FS.
New 1-19-73, Repromulgated 12-24-74, Formerly 4-6.11, Amended 6-13-88, Formerly 4-6.011, 4-150.011.
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