Fla. Admin. Code Ann. R. 69O-150.111 - Use of Statistics
(1) An advertisement
relating to the dollar amounts of claims paid, the number of persons insured,
total amount of insurance in force, relative standing, or similar statistical
information relating to any insurer or policy or contract shall not use
irrelevant facts, and shall not be used unless it accurately reflects all of
the relevant facts. Such an advertisement shall not imply that such statistics
are derived from the policy or contract advertised unless such is the fact, and
when applicable to other policies or contracts or plans shall specifically so
state.
(a) An advertisement shall specifically
identify the policy to which statistics relate and, where statistics are given
which are applicable to a different policy, it must be stated clearly that the
data do not relate to the policy being advertised.
(b) An advertisement shall not contain
statements which are untrue in fact, or by implication misleading with respect
to the assets, corporate structure, financial standing, age or relative
position of the insurer in the insurance business.
(2) An advertisement shall not represent or
imply that claim settlements by the insurer are "liberal" or "generous", or use
words of similar import, or state or imply that claim settlements are or will
be beyond the actual terms of the contract. An unusual amount paid for a unique
claim for the policy advertised is misleading and shall not be used.
(3) The source of any statistics used in an
advertisement shall be identified in such advertisement.
Notes
Rulemaking Authority 624.308(1), 626.9611 FS. Law Implemented 624.307(1), 626.9541(1)(a), (b), (e), (k), (l), 626.9641(1) FS.
New 9-1-73, Formerly 4-35.09, Amended 6-12-88, Formerly 4-35.009, 4-150.111.
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