Fla. Admin. Code Ann. R. 69O-150.211 - Disparaging Comparisons and Statements
(1) A marketing communication shall not:
(a) Directly or indirectly make unfair or
incomplete comparisons of plans or benefits, or comparisons of non-comparable
policies or contracts of other small employer carriers;
(b) Disparage competitors, their plans,
policies, contracts, services, or business methods;
(c) Disparage or unfairly minimize competing
methods of marketing health benefit plans.
(2) A marketing communication shall not
contain statements such as "no red tape" or "here is all you do to receive
benefits."
(3) A marketing
communication shall not state or imply that competing health benefit plans or
insurance coverages customarily contains certain exclusions or limitations not
contained in the marketed plans unless the exclusions or limitations are
contained in a substantial majority of competing coverages.
(4) A marketing communication shall not state
or imply in a misleading or incomplete manner that a small employer carrier's
premiums are lower or its loss ratios are higher because its organizational
structure differs from that of competing small employer
carriers.
Notes
Rulemaking Authority 624.308(1), 626.9611, 627.6699(12) FS. Law Implemented 624.307(1), 626.9541(1)(a), (b), (e), (k), (l), 626.9641(1), 627.6699(9)(d)4. FS.
New 2-25-93, Formerly 4-150.211.
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