Ga. Comp. R. & Regs. R. 120-2-8-.20 - Standards for Marketing
(1) An issuer, directly or through its
producers, shall:
(a) Establish marketing
procedures to assure that any comparison of policies by its agents or other
producers will be fair and accurate.
(b) Establish marketing procedures to assure
excessive insurance is not sold or issued.
(c) Display prominently by type, stamp or
other appropriate means, on the first page of the policy the following:
"Notice to buyer: This policy may not cover all of your medical expenses."
(d)
Inquire and otherwise make every reasonable effort to identify whether a
prospective applicant or enrollee for Medicare supplement insurance already has
accident and sickness insurance and the types and amounts of any such
insurance.
(e) Establish auditable
procedures for verifying compliance with this Subsection (1).
(2) In addition to the practices
prohibited in O.C.G.A. Sections
33-6-4 and
33-6-5, the following acts and
practices are prohibited:
(a) Twisting.
Knowingly making any misleading representation or incomplete or fraudulent
comparison of any insurance policies or insurers for the purpose of inducing,
or tending to induce, any person to lapse, forfeit, surrender, terminate,
retain, pledge, assign, borrow on, or convert an insurance policy or to take
out a policy of insurance with another insurer.
(b) High pressure tactics. Employing any
method of marketing having the effect of or tending to induce the purchase of
insurance through force, fright, threat, whether explicit or implied, or undue
pressure to purchase or recommend the purchase of insurance.
(c) Cold lead advertising. Making use
directly or indirectly of any method of marketing that fails to disclose in a
conspicuous manner that a purpose of the method of marketing is solicitation of
insurance and that contact will be made by an insurance agent or insurance
company.
(3) The terms
"Medicare Supplement," "Medigap," "Medicare Wrap-Around" and words of similar
import shall not be used unless the policy is issued in compliance with this
regulation.
Notes
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