Ga. Comp. R. & Regs. R. 560-2-4-.05 - Trade Practices - Inventory Rotations; New Brands; Displays and Bins
(1)
No Wholesaler, or anyone acting on its behalf, shall alter, disturb, move,
rearrange, or remove any Alcoholic Beverage within any Premises of a Retailer
or Retail Consumption Dealer, except:
(a) In
a retail business where a Malt Beverage Wholesaler has been assigned a specific
cooler and/or shelf space, the Malt Beverage Wholesaler may affix the price, as
designated by the Retailer, and place its Brand Label in an assigned specific
cooler and/or shelf space;
1. Wholesaler
personnel cannot subsequently change or alter the retail price information
affixed to Malt Beverages at time of delivery.
(2) A Malt Beverage Wholesaler may rotate its
inventory while stocking its assigned Brand Label within the Place of Business
of a Retailer including storerooms, product displays, warm shelves, and
coolers.
(3) Upon introduction of a
new Brand Label for distribution and sale in Georgia, or within a Wholesaler's
sales territory, Wholesalers, at the request of a Retailer or Retail
Consumption Dealer, may assist in rearranging available cooler and/or shelf
space which has been previously assigned to the Wholesaler.
(a) This service is permitted only within
sixty (60) calendar days of date of receipt of first shipment of the Brand
Label by the Wholesaler and is limited to the rearranging of the Wholesalers'
designated Brand Labels.
(4) Permitted sales Representatives of
Wholesalers, Brokers, Importers, and Manufacturers may deliver generic
point-of-sale displays and bins to Retailers provided such displays are made
available to all Retailers and Retail Consumption Dealers on equal
terms.
(5) The Wholesaler, at the
request of a Retailer or Retail Consumption Dealer, may construct
displays and bins on the Premises of a Retailer or Retail Consumption Dealer.
(a) These are allowed as part of the
Wholesaler's marketing function;
(b) The construction or setup of displays and
bins may include initially stocking the display with Alcoholic
Beverages;
(c) Any further resets
of Alcoholic Beverages associated with the display must be as prescribed under
Rule 560-2-2-.17.
(6) No Wholesaler, Broker, Importer,
Manufacturer, or any of their employees or agents shall alter, disturb, block,
or in any way impede the property of any other Wholesaler or the products or
displays relating to products offered by other Wholesalers.
(7) Wholesalers are not permitted to
re-shelve Alcoholic Beverages contained in a display or bin.
(8) Except as provided in paragraph (3) of
this regulation, all services authorized to be performed by a Wholesaler on or
within the Place of Business of a Retailer or Retail Consumption Dealer must be
performed within five (5) business days (excluding state holidays and Sunday)
after the date of delivery by the Wholesaler, its employees, agents, or
contractors.
(a) Wholesalers shall maintain
written copies of their schedules for a subsequent period of three calendar
years and make such schedules available to the Commissioner upon
request.
Notes
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