Ga. Comp. R. & Regs. R. 560-2-5-.10 - Changing Brands and Brand Labels Registration, Designation of Wholesalers or Sales Territories
(1) Any
Manufacturer, Shipper, Importer, or Broker desiring to change Wholesalers with
respect to any Brand or Brand Label or to change the territory of a designated
Wholesaler, shall file with the Commissioner, a Notice of Intention containing
the following information:
(a) Name of each
Brand or Brand Label involved;
(b)
Case volume in Georgia for each Brand or Brand Label for the current year and
the two previous years;
(c) Name of
the Wholesaler currently distributing each such Brand or Brand Label;
(d) Name of the proposed new Wholesaler, the
proposed scope of the sales territory, and whether such territory is different
from that of the currently designated Wholesaler;
(e) Case volume of all Brands or Brand Labels
of the proposed new Wholesaler for the current year and the two preceding
years;
(f) Name of all persons,
firms or corporations having any financial interest in the proposed new
Wholesaler;
(g) If any person, firm
or corporation named in subparagraph (f) above has any financial interest in
any other business engaged in the sale of Alcoholic Beverages, the Department
requires additional information including, but not limited to, the following:
1. Business name and address;
2. Alcohol license number;
3. Ownership interest and/or offices held;
and
4. Business relationship or
association.
(h) A
detailed explanation of the specific business reasons for the request to change
Wholesalers or to change the territory of a designated Wholesaler.
(2) Business reasons which may be
considered by the Commissioner in determining cause for authorizing a change of
Wholesalers or to change the territory of a designated Wholesaler include:
(a) A Wholesaler's bankruptcy or serious
financial instability, including its failure consistently to pay its debts
timely or its failure to meet or maintain any objective standards of
capitalization expressly agreed to between the Wholesaler and the Manufacturer,
Shipper, Importer, or Broker, provided such standards are determined by the
Commissioner to be reasonable;
(b)
A Wholesaler's repeated violation of any provision of federal or state law or
regulation whether or not such violation resulted in official action;
(c) A Wholesaler's failure to maintain sales
volume of the Brand or Brand Label reasonably consistent with sales volumes of
other Wholesalers of that Brand or Brand Label, or a Wholesaler's failure to
otherwise promote the product effectively; and
(d) Any other factors relevant to such
proposed change that will aid the Commissioner in determining
cause.
(3) At the same
time that the original Notice of Intention is filed with the Commissioner, a
copy shall be served via U.S. certified mail by the Manufacturer, Shipper,
Importer, or Broker, upon each Wholesaler who may be affected by the proposed
changes and a certificate of such service shall accompany the original Notice
of Intention filed with the Commissioner.
(4) Any person, including the Commissioner,
may file an objection to the request to change Wholesalers or to change
territory designations within thirty (30) days of the date of Notice of
Intention. Such written objections shall be filed with the office of the
Commissioner. The objecting party shall serve a copy of the objection upon all
Wholesalers who may be affected by the proposed change via U.S. certified mail.
(a) Upon the request of any party or upon
motion by the Commissioner, the Commissioner shall provide at least sixty (60)
days notice via U.S. certified mail to all applicable parties, hold a hearing,
for the purpose of determining the truth of any matters of fact alleged by any
party and determining whether the proposed changes are based upon sufficient
cause and are otherwise consistent with the policies set forth in Rules
560-2-5-.08 and
560-2-5-.09;
(b) Proposed changes will not be approved for
the following reasons:
1. Any change that
tends to create a monopoly or lessen competition with respect to any type of
Alcoholic Beverage. A proposed change or transfer that will place more than 25%
of the case volume of all Distilled Spirits sold in Georgia under one
Wholesaler or controlled group is presumed to be an attempt to create a
monopoly and lessen competition.
2.
The failure or refusal of a Wholesaler to comply with any demand or request of
a Manufacturer, Shipper, Importer, or Broker which would result in a violation
of any provision of federal or state law or regulation.
(c) During the thirty (30) day period as
provided in paragraph (4) above, and until the proposed changes have been
finally approved by the Commissioner, the party proposing the change shall
continue to supply the designated Wholesaler, upon commercially reasonable
terms, such reasonable quantities of the Brands or Brand Labels involved as the
Wholesaler may require.
(5) If no objection is filed to the Notice of
Intention as provided in this Rule, the proposed changes shall stand
automatically approved by the Commissioner at the expiration of such thirty
(30) day period.
(6) Any
Manufacturer, Shipper, Importer, or Broker who obtains or acquires in any
manner, the right to sell, ship, or distribute any Brand or Brand Label shall
for the purpose of these regulations stand in the place of, and be subject to,
all of the rights, privileges, duties and obligations of its predecessor or its
predecessors from whom such Brands or Brand Labels were obtained or
acquired.
(7) When a Brand or Brand
Label is voluntarily released by a Georgia Wholesaler from distribution in
Georgia, the Wholesaler must mail a letter of release to the Manufacturer,
Shipper, Importer, or Broker on company letterhead. Wholesaler shall provide a
copy of the letter of release to the Alcohol and Tobacco Division of the
Department within thirty (30) days of the date of the letter of release.
(a) The date of the letter of release will be
considered the date upon which the Brand was withdrawn from
distribution;
(b) Letters of
release received by the Department after the thirty (30) day requirement will
not be considered valid, and a new letter of release must be provided pursuant
to the requirements in this Rule;
(c) Any inventory of the released Brand or
Brand Label may no longer be distributed by the Wholesaler as of the date of
the letter of release.
(8) When a Brand or Brand Label is
voluntarily withdrawn from distribution in Georgia, the Manufacturer, Shipper,
Importer, or Broker must mail a letter of withdrawal to the Wholesaler on
company letterhead. The Manufacturer, Shipper, Importer, or Broker shall
provide a copy of the letter of withdrawal to the Alcohol and Tobacco Division
of the Department within thirty (30) days of the date of the letter of
withdrawal.
(a) The date of the letter of
withdrawal will be considered the date upon which the Brand or Brand Label is
withdrawn from distribution;
(b)
Letters of withdrawal received after the thirty (30) day requirement will not
be considered valid, and a new letter of withdrawal must be provided pursuant
to the requirements in this Rule;
(c) Any inventory of the withdrawn Brand or
Brand Label may still be distributed after receipt of the letter of withdrawal
by the Wholesaler.
Notes
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