Haw. Code R. § 16-95-101 - Procedures to advertise prescription drugs
(a)
Advertising of prescription drugs is to provide the public with information in
a manner consistent with public health and safety. Prescription drug
advertising is for the purpose of providing information and not to create a
demand for drugs. A pharmacy, if it chooses to advertise, will advertise
prescription prices, drugs, and reference to prescription prices and drugs in
accordance with this section:
(1) A pharmacy
may post its prices for prescription drugs on a prescription price poster. The
form of the posting shall be legible;
(2) A pharmacy may advertise prescription
prices by publication or display in any media. For purposes of this section,
"media" includes but is not limited to newspapers, magazines, calling cards,
and directories, including all listings in telephone directories;
(3) Any advertisement for prescription drugs
shall be made in three commonly prescribed quantities;
(4) Any advertisement for prescription drugs
or prices shall be truthful, reasonable, fully informative, and understandable
to the public and shall not be false or misleading;
(5) Any advertisement for prescription drugs
shall state the time period during which the prices advertised will be
effective; and
(b) The
price for prescription drugs advertised shall not be below cost as defined in
section
481-3,
HRS, as amended.
(c) A pharmacist
or the pharmacist's agent upon request however communicated to the pharmacist
shall give the current price for any drug sold at the pharmacist's pharmacy for
informational purposes only and the price quoted shall not be false or
misleading but must be truthful, reasonable, informative, and understandable to
the public.
Notes
The substance of this section is substantially identical to sections 16-95-5, 16-95-6 and 16-95-7. [Eff 5/16/64; 9/1/74; am 2/3/78; am and ren §§ 16-95-5, 16-95-6, 16-95-7, 6/22/81; R 12/24/92]
The substance of this section is substantially identical to sections 16-95-5, 16-95-6 and 16-95-7. [Eff 5/16/64; 9/1/74; am 2/3/78; am and ren §§ 16-95-5, 16-95-6, 16-95-7, 6/22/81; R 12/24/92]
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