Haw. Code R. § 19-103-13 - Purpose test
The following examples shall be used for determining whether a sign has as its purpose the identification of the activity located on the premises or its products or services, or the sale or lease of the property on which the sign is located, rather than prohibited outdoor advertising.
(1) Any sign which consists solely of the
name of the establishment upon which the sign is located is an on-premise
sign.
(2) A sign which identifies
the establishment's principal or accessory products or services offered on the
premises is an on-premise sign. An example of an accessory product would be a
brand of tires offered for sale at a service station.
Notes
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