Haw. Code R. § 19-103-14 - Prohibited outdoor advertising

(a) When a sign brings rental income to the property owner or lessee, consists principally of brand name or trade name advertising, and the product or service advertised is only incidental to the principal activity, it shall be considered prohibited outdoor advertising and not an on-premise sign. An example would be a billboard located on a service station building advertising a brand of cigarettes or chewing gum which is incidentally sold in a vending machine on the property.

(b) A sign which advertises activities conducted on the premises, but which also advertises, in a prominent manner, activities not conducted on the premises, shall be prohibited outdoor advertising and not an on-premise sign. An example would be a sign advertising a hotel or restaurant not located on the premises with a notation or attachment stating "Golf Driving Range Here" or "Horseback Riding Here". The on-premise activity would only be the golf driving range or the horseback riding.

Notes

Haw. Code R. § 19-103-14

[Eff MAY 30 1981] (Auth: HRS Sec. 264-73) (Imp: HRS Sec. 264-73)