Ill. Admin. Code tit. 50, § 2010.90 - Use of Statistics
a) An
advertisement relating to the dollar amounts of claims paid, the number of
persons insured, or similar statistical information relating to any insurer or
policy shall not use such statistical information unless it pertains to the
insurer's Medicare supplement insurance business. Such an advertisement shall
not imply that such statistics are derived from a policy advertised unless such
is the fact, and when applicable to other policies or plans shall specifically
so state.
1) An advertisement shall
specifically identify the Medicare supplement insurance policy to which
statistics relate and, where statistics are given which are applicable to a
different policy, it must be stated clearly that the data do not relate to the
policy being advertised.
2) An
advertisement using statistics which describe an insurer, such as assets,
corporate structure, financial standing, age, product lines or relative
position in the insurance business, may be irrelevant and, if used at all, must
be used with extreme caution because of the potential for misleading the
public. As a specific example, an advertisement for Medicare supplement
insurance which refers to the amount of life insurance which the company has in
force or the amounts paid out in life insurance benefits is not permissable
unless the advertisement clearly indicates the amount paid out for each line of
business.
b) An
advertisement shall not represent or imply that claim settlements by the
insurer are "liberal" or "generous," or use words of similar import, or state
or imply that claim settlements are or will be beyond the actual terms of the
contract. An unusual amount paid for a unique claim for the policy advertised
is misleading and shall not be used.
c) The source of any statistics used in an
advertisement shall be identified in such advertisement.
Notes
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