240 CMR 3.04 - Advertising and Pricing
(1) No salon may use
any advertising which is misleading or inaccurate, nor shall any salon in any
way misrepresent any materials, services or policies.
(2) "Advertising" shall include any form of
printed or electronic or digital media and any means or methods employed to
bring to the attention of the public the practice of cosmetology, manicuring,
aesthetics, barbering or the sale of related accessories.
(3) No cosmetology, aesthetics or manicuring
shop may arrange for, permit or advertise the practice of barbering in the shop
unless the shop is a licensed barber shop and employs a licensed barber. No
cosmetology, aesthetics or manicuring shop may display a barber pole or any
representation of a barber pole, unless it is licensed as a barber shop and
employs a licensed barber.
(4) The
price advertised for a service shall include the price of all operations
necessary to complete the service. For example, if a "permanent wave" is
advertised at a specific price, the price advertised shall include the price of
all operations necessary for completing the permanent wave. If a haircut and
styling is to be paid for separately, the advertising must so state.
(5) Gender-based pricing is prohibited by the
Massachusetts Public Accommodations Act (M.G.L. c. 272, ยงยง 92A and
98). Prices must be based on factors such as hair length or difficulty of
styling.
(6) A price list must be
displayed in a conspicuous place in the salon.
Notes
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