N.M. Code R. § 12.2.2.7 - DEFINITIONS
A. As used in these
regulations, "game promotion" shall mean any promotional enterprise whose
entrants are sought on the basis of representations that prizes or awards will
be made to a certain number of entrants based upon chance or on the entrant's
skill; and whose primary purpose in so doing is the direct or indirect
promotion of a product, service or business entity, or the generation of money
through the collection of entry fees or other consideration. Game promotions
shall encompass, without limitation, such terms as "contest", "giveaway",
"sweepstakes", "drawing" or "game".
B. As used in these regulations,
"consideration" means anything of pecuniary value, and includes any business
advantage to the sponsor, user or promoter of the game promotion.
Notes
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