(A) Overview
(1) Shawnee state university is the owner of
all right, title and interest in its trademarks, trade names, graphic images,
logos, seals, symbols, mascot, taglines, and any other marks associated with
the university and its brand.
(2)
Shawnee state's brand is a valuable asset and should be promoted and protected.
Consistent use of Shawnee state university's brand (colors, images, style,
fonts, logos, marks) reinforce the university's image, reputation, and
relationship with key stakeholders, including students and families,
prospective students, donors, alumni and community partners.
(3) The office of marketing and
communications is the official manager of the SSU brand and is charged with
establishing and enforcing branding guidelines that are available on the office
of marketing and communications website and overseeing appropriate use of
Shawnee state university's logos,
the university
seal, identity marks
including names like
"Shawnee State" and brand elements.
(4) The office of marketing and
communications will function to support institution level priorities, including
the university website; recruiting for enrollment management and admissions;
development, alumni and community relations; and executive communications.
Students, colleges, departments and programs will receive direct brand design
support from the office of marketing and communications only where sponsored by
the corresponding vice president. Design services for publications and
materials not supported by the office of marketing and communications are
accessible through university printing services.
(B) Brand compliance
(1) Admissions recruitment, development,
alumni relations and athletics promotion
: All
All materials used in
official marketing campaigns, to recruit new students, build relationships with
alumni and donors, fundraise, or promote athletics must be coordinated through
the office of marketing and communications to adhere to established marketing
strategies.
(2) Internal
divisions, departments and units
: Units,
Units, staff, students,
departments, and divisions carrying out activities that would enhance the
university's reputation and that carry the university's logo must follow
established branding guidelines available on the office of marketing and
communications website. Design services may be accessed through university
printing services.
(C)
Use of Shawnee
state logos
(1)
The university has registered its marks to ensure protection
of the integrity and identity of the university.
(2)
Permission is
needed by the office of marketing and communications for use of the university
name or marks for anything other than official university business. This
applies to student groups and organizations that would like to use the
university name in conjunction with their group or activities, or those groups
desiring use of the university's identifying marks.
(a)
A registered
student organization or sport club may make use of the university name in its
title, publications or letterhead, but may not use the name in a manner that
would constitute an endorsement, approval or underwriting of any organization,
product, activity, service or contract by Shawnee state university. Ex: "The
chemistry club at Shawnee state" is permissible. "The Shawnee state chemistry
club" is not permissible.
(b)
A registered student organization or sport club may
make use of the university logo only if granted permission by the office of
marketing and communications.
(C)(D)
Licensing
(1) Use of Shawnee state university
trademarked name, logos and brand are prohibited by external vendors without a
license agreement or other contractual agreement.
(2) License agreements may be obtained
through the office of marketing and communications who will coordinate with
procurement services.
(D)(E) Exceptions
Promotional materials, including posters, flyers, and t-shirts,
that are event-specific, are not a part of a marketing campaign, and do not
carry the university logo are not subject to the branding guidelines.
(E)(F) Guidelines
Official branding guidelines will be established and posted on
the office of marketing and communications web site at
www.shawnee.edu/.
Notes
Ohio Admin. Code 3362-5-39
Effective:
2/27/2023
Promulgated Under:
111.15
Statutory
Authority: 111.15
Rule
Amplifies: 3362.03
Prior
Effective Dates: 02/20/2017, 03/26/2020,
02/27/2023
