7 Pa. Code § 72.11 - Misrepresentations
(a) A vignette,
graphic or pictorial representation of a product on a pet food label shall not
misrepresent the contents of the package.
(b) The use of the word "proven" in
connection with label claims for a pet food is prohibited unless scientific or
other empirical evidence establishing the claim is first submitted to the
Secretary for review.
(c) No
statement may appear upon the label of a pet food which makes false or
misleading comparisons between that pet food and another pet food.
(d) Personal or commercial endorsements are
permitted on pet food labels where said endorsements are factual and not
otherwise misleading.
Notes
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