In this chapter, the term “telemarketing or email marketing”—
(1) means a plan, program, promotion, or campaign that is conducted to induce—
by use of one or more interstate telephone calls, emails, text messages, or electronic instant messages initiated either by a person who is conducting the plan, program, promotion, or campaign or by a prospective purchaser or contest or sweepstakes participant or charitable contributor, donor, or investor; and
(2) does not include the solicitation through the posting, publication, or mailing of a catalog or brochure that—
(A)
contains a written description or illustration of the goods, services, or other opportunities being offered;
if the person making the solicitation does not solicit customers by telephone, email, text message, or electronic instant message, but only receives interstate telephone calls, emails, text messages, or electronic instant messages initiated by customers in response to the written materials, whether in hard copy or digital format, and in response to those interstate telephone calls, emails, text messages, or electronic instant messages does not conduct further solicitation.