branding

Abercrombie classification, taking its name from the case Abercrombie & Fitch Co. v. Hunting World Inc., is a system designating how distinct a given trademark is for the purposes of intellectual property law.

• branding

False advertising is an actionable civil claim under Section 43(a) of the Lanham Act. A party who successfully sues for false advertising may be entitled to either damages or injunctive relief. 

• branding

The Lapp test is the standard used to determine whether a likelihood of confusion exists between two trademarks. Under the Lanham Act, liability for trademark infringement is based on a finding that the use of one trademark causes a likelihood of confusion with another previously established trademark.

• branding