Fla. Admin. Code Ann. R. 20-48.007 - Targeted VAP Performance Formula

(1) Targeted VAP dollars for advertising are based on the following formula:

Program Cost: # of cartons x Total $ per carton (maximum $.50) = $ _____

(2) Value of each required promotional/advertising activity shall be awarded as follows:

(a) Line ad + expanded display (end cap or secondary table)	$.10 per carton
(b) Feature ad + expanded display (end cap or secondary table)	$.25 per carton

(3) Value earned for optional promotion activities:

(a) Gross margin < 20% of retail price + multi-unit pricing (beyond the $1 mark) on bulk loose citrus	$.10 per carton
(b) Graphic bins or front lobby displays	$.25 per carton
(c) Promoting bagged citrus	$.25 per carton

(4) There is a promotional spending cap of $.50 per carton under the Targeted VAP program for media promotions. The cap does not apply to Targeted VAP funds for demo support; those funds can be rewarded to retailers as follows:

(a) For demo support, retailers shall be reimbursed for actual cost associated with the demo activity with a cap of $5, 000 on the cost of a given promotion.

(b) Graphic bin use	$.50 per carton
(c) Bagged grapefruit promotion	$.50 per carton

A cap of $.50 per carton will apply to graphic bin and bagged grapefruit media promotions.

Notes

Fla. Admin. Code Ann. R. 20-48.007

Rulemaking Authority 601.15 FS. Law Implemented 601.15 FS.

New 11-17-97, Amended 12-6-98, 2-3-00.

New 11-17-97, Amended 12-6-98, 2-3-00.