1. The use of logo
signs shall be limited to areas primarily rural in character and to areas where
adequate sign spacing can be maintained.
2. Logo signs for lodging, camping, and
attractions may be installed at interchanges on the Maine Turnpike that are
rural in character. Applications from at least two qualified services must be
approved before installation of a logo sign assembly at an interchange which is
rural in character.
3. Logo signs
may be installed at a Maine Turnpike interchange that is rural in character,
and that connects to a non-Maine Turnpike Interstate system if subsequent
interchanges on that non-Maine Turnpike system have additional signing
directing motorists to the applicable services.
The Maine Turnpike Authority may allow the MaineDOT or New
Hampshire DOT to install logo signs on the Maine Turnpike if in the Authority's
judgment installation of the logo sign is reasonably necessary to inform the
travelling public of services available on an interchange located beyond the
northern and southern limits of the Maine Turnpike. Said logo signs will only
be allowed if, in the Authority's judgment, there is adequate space available
for the signs and the signs will not interfere with the Authority's current or
future operations. Said signs will be consistent with all provisions of this
rule, including physical specifications and destination qualifications, except
for the following:
(a) said logo signs
will be installed and maintained by the applicable state agency at that
agency's expense pursuant to a revocable license granted by the Authority; and
(b) said logo signs will be
allowed for destinations offering food and gas if room is available and said
destinations qualify for a logo sign under the rules of the applicable state
agency.
4. Logo signs
shall not be permitted for food and gas on the Maine Turnpike other than for:
(a) Turnpike Service Plazas,
(b) at southbound locations south of mile
marker 6.0 and
(c) at northbound
locations north of mile marker 103.
5. Logo for two or more types of service may
be displayed on the same sign assembly.
6. More than one logo sign assembly may be
installed at a qualified interchange exit only when three or more qualified
services are available for each of two or more types of service.
7. The number of logo sign assemblies at a
qualified interchange exit may not exceed two for each type of service or a
total of four for all types of services.
8. Each sign assembly may display no more
than six logos. Where more than six services of a specific service type qualify
for a logo sign, they may be displayed on one other logo sign
assembly.
9. At interchanges where
conditions allow for only one logo sign assembly, signs shall be arranged to
allow for a minimum of two types of service and, when applicable, one of these
service types shall be attractions.
10. Logo signs shall not be permitted at
locations where the directional information contained may be misinterpreted,
misleading, or otherwise confusing to the traveling public. No logo signs shall
be permitted at interchanges which do not provide return access to the Maine
Turnpike in the direction of original travel, except as provided in subsection
3, above.
11. Each service may have not more than one
mainline logo and one ramp logo in each direction on the Maine Turnpike. Logo
signs permitted must be for the closest interchange to the service.
12. Each service shall be required to have a
mainline as well as a ramp sign unless the Authority determines that the
interchange cannot support ramp logo signing (See Section
5 ) in which case only mainline signs
will be allowed. In the event that ramp signing is limited, the Authority will
determine priority based on the criteria defined in Section
9.
13. Any service that is in violation of any
provision of the
Maine Traveler Information Services Act,
23 M.R.S.A.
§1901
et seq. (as
amended) shall not be eligible to establish or maintain a logo sign. The
failure of a service to comply with any other applicable laws and/or to
maintain professional standards in keeping with the prevalent practices in the
service's industry will be cause for the Authority to deny a logo sign or to
remove one which has been permitted, as outlined in Section
11 below.
